🔗 Share this article This Special Release Pikachu Promo Seeks to Be Super Effective On Speculators Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company alongside London's Natural History Museum will launch a pop-up shop featuring exclusive merchandise. Fans can look forward to products like stationery, plushes, and artwork all drawing from the museum's aesthetic. The big draw, though, is a limited-edition Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled both on-site at the museum and online from January 26 to April 19. Pokécology That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with stunning artwork that show creatures in their wild environments. The concept like the kind of research a Pokémon Professor could produce after trainers submit their data, alternatively what Charles Darwin might have created if the Galapagos were populated by flying-types rather than finches. A key appeal stems from the book's scholarly approach, treating Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology. Why This Special Card Stand Out It is common for The Pokémon Company to release cards celebrating major tournaments or crossover partnerships. Many such promotional cards typically highlight the iconic electric rodent that acts as the series face. The factor setting this latest promotion apart is its unusually large size. Although exact measurements were not publicly disclosed, availability is guaranteed to be highly restricted, and customers limited to just one card per purchase. Curbing Reseller Interest Per a company announcement, a portion of the pop-up items will also be sold outside the museum walls. But, broader availability is slated for select retailers within the UK. Importantly, fans will not be able to acquire the card through the official web shop. While reseller interest is a given, it appears they will have trouble hoarding mass quantities on this occasion. If you're unable to attend, there is the upcoming fossil-themed display coming to Chicago in the coming months. "All profits of sales made in the Museum shop and from its online store, including these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are scientific inquiry to discover solutions to the global ecological crisis," the statement notes.